Current:Home > MyAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Clarity Finance Guides
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-17 11:30:04
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (53121)
Related
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- A retirement surge is here. These industries will be hit hardest.
- Watch: Whale of New Hampshire slams into fishing boat, hurling men into the Atlantic
- Hawaii contractors are still big contributors to political campaigns due to loopholes in state law
- Dick Vitale announces he is cancer free: 'Santa Claus came early'
- Oregon fire is the largest burning in the US. Officials warn an impending storm could exacerbate it
- All the revelations from 'Dirty Pop,' Netflix's new Lou Pearlman documentary
- Andrew Tate’s defamation lawsuit against human trafficking accuser can go to trial, judge says
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- Halle Berry poses semi-nude with her rescue cats to celebrate 20 years of 'Catwoman'
Ranking
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Michael Phelps Shares Mental Health Advice for 2024 Paris Olympians
- Hydrothermal explosion at Yellowstone National Park's Biscuit Basin damages part of boardwalk
- How much is $1,000 a month worth? New study explores impact of basic income
- Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
- President Joe Biden Speaks Out on Decision to Pass the Torch to Vice President Kamala Harris
- Jennifer Lopez Shares Glimpse Inside Lavish Bridgerton-Themed Party for 55th Birthday
- Facing closure, The Ivy nursing home sues state health department
Recommendation
'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
Andrew Tate’s defamation lawsuit against human trafficking accuser can go to trial, judge says
MLS All-Star Game vs. Liga MX: Rosters, game time, how to watch on live stream
U.K. police arrest 17-year-old in connection with last year's MGM cyberattack
Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
All the revelations from 'Dirty Pop,' Netflix's new Lou Pearlman documentary
Vermont opens flood recovery centers as it awaits decision on federal help
2 more state troopers who were part of the Karen Read case are under investigation, police say